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Beyond ingredient sales, the company brings in additional revenue from franchise fees, training costs and royalties.

According to industry insiders, these revenue streams tend to grow in tandem with a widening store network. “Such payments can, in fact, drive a rapid increase in operating profits during periods of widespread expansion,” said one industry official.
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In 2022, however, the company courted controversy when some franchisees expressed discontent over its decision to name Korean soccer star Son Heung-min as brand ambassador and require them to split a 6 billion won advertising cost with headquarters.

The company defended the move, stating it had obtained the necessary consent from over 50 percent of its franchisees under relevant laws and proceeded in their interest.
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ddition to forest damage, the wildfire’s toll on public and private property has been tentatively estimated at 1.13 trillion won ($795 million). The fires caused private property losses of about 509 billion won and public facility damage of roughly 621.6 billion won — with forest-related losses alone accounting for 583.1 billion won, or 94 percent of the public sector damage.

North Gyeongsang Province said the a
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